PT Unknown AU Shida Beigpour Joost Van de Weijer TI Photo-Realistic Color Alteration for Architecture and Design BT Proceedings of The CREATE 2010 Conference PY 2010 BP 84–88 AB As color is a strong stimuli we receive from the exterior world, choosing the right color can prove crucial in creating the desired architecture and desing. We propose a framework to apply a realistic color change on both objects and their illuminant lights for snapshots of architectural designs, in order to visualize and choose the right color before actully applying the change in the real world. The proposed framework is based on the laws of physics in order to accomplish realistic and physically plausible results. ER