Abstract: This paper introduces a novel approach to automatic, yet flexible, image concepttransfer; examples of concepts are “romantic”, “earthy”, and “luscious”. The presented method modifies the color content of an input image given only a concept specified by a user in natural language, thereby requiring minimal user input. This method is particularly useful for users who are aware of the message they wish to convey in the transferred image while being unsure of the color combination needed to achieve the corresponding transfer. Our framework is flexible for two reasons. First, the user may select one of two modalities to map input image chromaticities to target concept chromaticities depending on the level of photo-realism required. Second, the user may adjust the intensity level of the concepttransfer to his/her liking with a single parameter. The proposed method uses a convex clustering algorithm, with a novel pruning mechanism, to automatically set the complexity of models of chromatic content. Results show that our approach yields transferred images which effectively represent concepts as confirmed by a user study.